Business Plans are tools

Too many Business Plans become shelf-ware instead of management tools.

Turning a Business Plan into an actionable management tool requires two things:

· Explicit links need to be created between the plan and each function’s execution activities.

· Structured reporting processes need to be put in place to track progress of activities against the plan.

Redwing has worked with many businesses to help them execute their plans in a structured and disciplined manner.

Detailed work programs help functional managers break down the overall Business Plan into bite-sized chunks

Clear governance processes enable senior managers to push forward growth with appropriate operational and financial controls.

The result is a living plan which is used throughout the year to guide business activities.

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How we can help your business

What we do

Our track record

The client’s position

Though our client spent significant effort on writing their annual Business Plan, the document was rarely referred to once it had been completed

Senior management were frustrated that there was a gap between the Business Plan and the actual week-to-week activities of functional managers

The problem our client perceived

Money and time was being wasted to create a Business Plan which then sat on a shelf all year

The root cause of the problem identified by Redwing

The Business Plan did not contain explicit links to the programs and objectives of the functional managers

Split the overall task into a series of formal Work Programs

Every Work Program had clear departmental ownership

Each Work Program tied to operational and financial milestones

Established and trained a dedicated internal program management team

Implemented tools and processes to track and report progress to senior management

Implementation milestones

Work programs

Management reports

Governance process

Financial performance

The outcome

Senior management had far greater visibility on progress against the plan

HQ replicated management process in other ASEAN countries

The Business Plan became a living process that was used to manage the business

Functional managers were more engaged in the planning process

The initial situation

Redwing’s solution

Marketing/Sales

work programs

Engineering

work programs

Operations

work programs

Finance

work programs

Customer Care

work programs

Business Plans should be

practical management tools