Creating incisive business plans

Developing an strong business plan that integrates your marketing, technical and finance teams requires a clear process that all functions can participate in.

World-class companies create plans that serve clear market needs and whose execution can be tracked and measured.

 

Over the past 20 years, Redwing has helped scores of companies develop clear and pragmatic business plans.

 

Our approach—”The Redwing Way” - combines the critical elements of:

· Full involvement of your managers

· Strong focus on market needs

· Detailed implementation plans

· Tracking and reporting processes

 

This approach creates practical tools that are then used by senior and middle management to guide and track business performance.

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An integrated approach to business planning – “The Redwing Way”

Secure management participation

Process buy-in

Executive sponsors

Functional champions

1

Start from the market

2

Growth potential

Competitive position

Customer needs

Technology trends

Create a 3- to 5-year outlook and financial plan

Year 1 (Monthly)

Years 2 and 3 (Quarterly)

Years 4 and 5 (Annual)

3

Create a fully-costed implementation plan

Capex/Opex estimates

Resource requirements

Critical milestones

4

Drive cross-functional integration

5

Program owners

Key inter-dependencies

Inter-functional hand-offs

Apply governance and measurement routines

6

Office of Program Management (OPM)

Key Performance Indicators (KPIs)

Service Level Agreements (SLAs)

Company Operating Plan

Functional implementation plans

Major work programs

Commercial

Technical

Financial

Program 1

Program 2

Program n

How to create incisive

Business Plans

© Redwing Consulting, 2010