Revitalizing your company

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How we can help your business

What we do

Our track record

After the slowdown caused by the Global Financial Crisis in 2008, investment is again on the increase.

This offers opportunities to revitalize companies which have been lagging due to under-investment.

This can be achieved by:

· More aggressive strategies to grow market share

· Expanding into new market sectors

· Attracting new investors who wish to be part of future growth

· Raising new debt from local or international banks

Redwing has advised a number of companies on how to bring new capital and human resources into their businesses in order to execute faster growth strategies.

The outcome

The initial situation

Redwing’s solution

The client’s position

Late entrant into a highly competitive cellular market dominated by established incumbents

Customer take-up rates lagged overall market growth, and company was incurring significant operational losses

The problem our client perceived

How do we move the company to an EBITDA positive position within 12 months?

The root cause of the problem identified by Redwing

The company was under-capitalized relative to the competition

Leadership team was short
of operational experience

The organization was thinly spread and unfocused

Proposed a new capital raise of USD 100m to bolster existing operations and to fund selective expansion

Led the Information Memorandum authoring process for presentation to investors in China, USA and Europe

Designed a new market-facing organization structure to re-focus the management team

Recommended the creation of a new COO position and screened prospective candidates

Initiated a cross-company “Path to Profitability” program to drive EBITDA positive performance

Incoming COO provided strong leadership and direction to the new organization

Company achieved EBITDA positive performance within the planned timescales

New capital funding mitigated critical competitive weaknesses in key market geographies

Team focused more closely on program execution, and cross-functional integration

A growing economy provides opportunities to revitalize