The client’s position
Entering annual business planning cycle managed by multi-national HQ organization
Prior plans were disassociated from ongoing business operations
Reactive, ‘rear view mirror’ thinking dominated the planning process
The problem our client perceived
How do we connect the plan to the sharp end of the business?
The root cause of the problem identified by Redwing
Functional managers did not feel ownership of the planning process
HQ-led planning process caused a ‘last year plus a bit more’ approach