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Launching a new product or service?

Integrated teamwork is the key.

Getting everything ready for the launch date requires transparent milestones, good tracking, and great inter-team communications.

Redwing helps companies focus on what’s critical. And we help your teams priorities what’s most important at each step of the launch program.

We set up ‘war rooms’ so that the teams can easily communicate progress, issues and achievements.

We break the overall task into smaller, measureable and manageable pieces.

And we help the teams integrate their work as they go, so that everything is working in sync on launch day.

 

 

 

The outcome

The initial situation

Redwing’s solution

The client’s position

Company committed to the commercial release of a major product line extension

Multi-disciplinary effort required
to meet the launch deadline
within 12 months

Close collaboration between internal functions, vendors and outsourcing partners seen as critical to the launch program

 

The problem our client perceived

How do we ensure a successful and impactful launch ?

 

The root cause of the problem identified by Redwing

Individual functions operating
as disconnected silos

Lack of transparency on key tasks, major milestones and projected costs

Inadequate understanding of launch slippage impacts and dependencies

Created a dedicated
‘War Room’ environment to showcase critical launch resources

Formulated detailed launch metrics to measure the
go-to-market readiness
of the organization

Implemented a cross-functional integration process to manage the end-to-end launch program

 

Increased visibility of cross-functional dependencies to senior management

 

New product line achieved investment payback within 6 months of commercial release

 

 

On-time, on-budget product line introduction

 

Pro-active resolution of launch-critical  issues

Customer operations—Soft Launch Metrics

Dedicated call center staff trained

Procedures documented for:

- Call response

- Service activation

- Service de-activation

- Problem escalation

- Trouble ticketing

- Credit verification

- Profile changes

- Billing enquiries

- Credit management

Performance standards defined

Training materials available

Customer service rep scripts finalized

Customer administration system live

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© Redwing Consulting, 2010